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Gold Spot, Zandu, Krack Cream, Uncle Chips are some of the brands that most of you would have heard of. These were quite famous and still hold a place in consumer’s mind. But over the years, these and many other well-known brands like them, either disappeared or failed to scale up beyond a certain threshold. India is a unique, heterogeneous market where starting and building a brand / franchise initially may not be a big challenge, but scaling it up is not that easy.
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